Altrincham Privacy

1. Information Collected by Altrincham

Altrincham collects and processes several types of personal information, including:

2. How Altrincham Uses Your Information

Altrincham uses your personal information for the following purposes:

• Service Delivery (Altrincham Contracts):
  • Processing and administering vehicle hire bookings and rental agreements at Altrincham. Verifying identity and checking eligibility against our rental criteria. Coordinating vehicle collection and return procedures at the Altrincham location. Processing payments and administering deposits and applicable charges.
• Altrincham Customer Communication (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, updates, and key rental information for Altrincham properties. Responding to your inquiries and providing customer support for Altrincham reservations. Notifying you of changes to our services or to local rental terms and policies.
• Altrincham Marketing (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and Altrincham updates where you have consented or where we have a legitimate interest. You can opt out at any time.
• Altrincham Improvements (Legitimate Interest):
  • Analyzing Altrincham website usage to improve user experience and functionality. Conducting research to optimise Altrincham vehicle fleet and services.
• Altrincham Compliance (Legal Requirement):
  • Meeting legal, regulatory and tax obligations in Altrincham. Preventing fraud and maintaining service security. Managing disputes and upholding our terms and conditions.

3. Altrincham Information

Altrincham may share your personal information with:

• Altrincham Providers: Third-party companies that help Altrincham deliver its services, such as payment processors, IT support providers, and maintenance services. These providers are contractually obligated to protect your data.

Altrincham does not sell your personal information to third parties for marketing purposes.

4. Altrincham Security

At Altrincham we apply appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure or destruction. These include encryption, access controls, secure servers and regular security assessments. No internet transmission or electronic storage is completely secure.

5. Data Retention — Altrincham

Altrincham retains your personal information only for as long as necessary to fulfill the purposes for which it was collected, including meeting legal, accounting, or reporting requirements. Retention periods vary according to the category of information and the circumstances of processing.

6. Your Rights in Altrincham

Under UK data protection law, residents of Altrincham have the following rights:

• Entitlement of Access: Request a copy of the personal information Altrincham holds about you.

To exercise these rights, please contact Altrincham using the details below.

7. Cookies and Tracking — Altrincham

Altrincham's website uses cookies and similar technologies to improve your browsing experience, analyse site traffic, and personalise content. You can manage your cookie preferences through your browser settings.

8. Altrincham Updates

Altrincham may update this Privacy Policy periodically to reflect changes in its practices or legal requirements. Updates will be posted on this page with a revised Last Updated date. Altrincham encourages you to review this policy regularly.

9. Contact Altrincham

For questions about this Privacy Policy or our data practices, please contact Altrincham: